AWS Managed Services for FinTech | Secure and Compliant Growth

As Uphold scaled globally in the digital asset economy, the company partnered with CloudZone to optimize its AWS operations, strengthen security, and support continued growth in a highly regulated environment.

About Uphold

Founded in 2015, Uphold is a global financial platform serving millions of users in over 140 countries, enabling seamless trading across fiat, cryptocurrencies, and commodities. The platform combines transparency, advanced security, and regulatory compliance to make finance more open and accessible.

Industry: FinTech

The Challenge

As Uphold expanded rapidly, both its infrastructure and security challenges evolved.
Operating across multiple jurisdictions, the company needed to support high-frequency trading while ensuring compliance with global standards, all while maintaining strict governance over its cloud environment.
Managing a vast, mission-critical AWS infrastructure demanded constant optimization, visibility into cost drivers, and proactive security management, without slowing down innovation or service delivery.

Uphold sought a trusted partner who could strengthen its internal DevOps capacity, streamline its FinOps practices, and ensure operational resilience in a highly regulated environment.

The Solution

Key focus areas included:

Managed Services: CloudZone took responsibility for day-to-day AWS operations, configuration management, and ongoing architectural improvements, ensuring uptime and compliance.
FinOps Optimization: Through continuous monitoring and data-driven insights, CloudZone identified cost inefficiencies such as misconfigured resources or unused assets, delivering measurable savings.
Security & Governance: Working alongside Uphold’s CIO & CISO teams, CloudZone helped enhance the security posture through continuous assessment, policy enforcement, and alignment with SOC 2 and ISO 27001 standards.
Collaboration & Integration: CloudZone maintained regular syncs with Uphold’s infrastructure leadership, integrating seamlessly into daily workflows and becoming a natural extension of their internal team.

The Results

With CloudZone’s managed FinOps and AWS expertise, Uphold achieved:

Continuous cost optimization through proactive FinOps practices and automated reporting.
Improved operational efficiency, enabling the internal team to focus on product innovation.
Enhanced security visibility and governance across a multi-account AWS environment.
Ongoing resilience and scalability, supporting rapid global growth in the dynamic FinTech market.

By combining CloudZone’s AWS management and FinOps capabilities with Uphold’s culture of innovation, the company continues to lead the way in secure, transparent, and inclusive digital finance.