“Don’t Call Me” Service for FTA

Executive Summary:

The Israeli Fair Trade Authority wanted to find a way to fight telemarketing calls. Following the 61st amendment to the Consumer Protection Law, they contacted CloudZone to create a “Don’t Call Me” service – which would allow consumers to opt out unwanted calls and messages, making any company that continues to contact them liable. Our team created the Cloud infrastructure using Cloudzone’s Landing Zone, utilizing the AWS platform (as part of the Nimbus Project).


About the Customer

The Israeli Consumer Protection and Fair Trade Authority is an independent, governmental authority, established by the Consumer Protection Law, 1981. The authority is responsible for monitoring the implementation of the Law’s provisions. investigating violations and bringing offenders to justice, initiating procedures of administrative enforcement, handling complaints, conducting surveys and research, and handling other consumer protection issues that are not the responsibility of other authorities.


The Challenge

The Israeli Consumer Protection and Fair Trade Authority is a fairly small organization with no prior experience in the Cloud, and they had a very limited window to get the system up and running before the law went into effect. The same system needed to serve the general public and there was no wiggle room. The team was concerned about working on the Cloud for the first time, facing public scrutiny regarding any technical issues that might arise and working with external vendors.


The Solution 

Thanks to Project Nimbus, it was clear that the system will be built on the AWS platform. CloudZone took care of the entire infrastructure process, building the Cloud infrastructure using CloudZone’s Landing Zone solution on AWS. The team also synchronized with Zigit (which built the app), AudioCodes, and the FTA. 

Eliav Tal, VP Delivery at Cloudzone, stated: “We are excited to be involved in a project that will help millions of Israeli citizens. As part of this project we had to understand the requirements, both from a security standpoint and from a regulation standpoint and ensure to allow for potential growth while we incorporated the required components for a successful integration with the AWS Cloud infrastructure”.



Project Nimbus made building this project on the Cloud, and specifically with AWS, an easy decision. The FTA cited two reasons for AWS being the best fit for the project: their unique security capabilities, and AWS Marketplace, which allows quick utilization and integration of new technologies. 


Why the FTA Chose CloudZone

This was the FTA’s first ever project on the Cloud and they were looking for experts who can confidently guide them and take care of a smooth delivery. Having worked with Matrix.I.T, CloudZone parent company, in the past on other successful government projects made the decision that much easier.



  • 150,000 consumers signed up within the first 24 hours
  • 1,000 companies registered to the service within mere weeks
  • Millions of NIS saved compared to an on-premise project



Peleg Shafir, CIO at The Israeli Consumer Protection and Fair Trade Authority said that the move to Cloud delivered above all expectations. “While with on-premise projects we were limited to my team’s know-how, On the Cloud, we had a specialized expert for each single topic.” 

Opposed to the FTA’s assumptions, the project ended up costing 3 million ILS less thanks to it being built on Cloud, and it took only 1 month to build the infrastructure. Shafir continued on to say, “due to the unique capabilities of the Cloud, this was one of the most important IT decisions of my career. Thanks to the expertise of the vendors, we are now able to utilize services such as AI, Big Data and others, in a cost-effective manner. In the long term, moving to the Cloud translates into less operational costs, a significant reduction in overhead and more opportunities to innovate.”