A comprehensive Cloud transformation



About Yad2


Founded in 2005, Yad2 and is one of the largest online advertising board brands in Israel. More than 10,000 new ads for second-hand products, cars, apartments and other goods and services are uploaded every day, generating massive traffic to the site.


The AWS Factor


For years, Yad2’s applications were deployed on hundreds of servers in a local, self-managed data center. In 2019, the company decided to migrate to AWS to reduce maintenance costs, utilize managed solutions like Amazon Relational Database Service (RDS), and reduce infrastructure costs through Auto Scaling and Spot Instances. Yad2 also uses Amazon Elastic Compute Cloud (Amazon EC2), LAMBDA, CloudFront and several other AWS tools.


The Challenge


Yad2 had been expanding its data center for nearly 14 years, adding servers to the infrastructure to keep up with growth requirements. Given the scale of the company’s operations, managing its data center was not an easy task; it was clear that a reevaluation of its environments, technology and ability to control costs was required.  


The Solution


  • Data center migration to the Cloud – using refactoring migration methodology for most applications – Cloud-native architecture on AWS-managed Kubernetes and database solutions, such as MySQL on RDS, DynamoDB and managed ElasticSearch.
  • DevOps services – providing dedicated DevOps resources, including building and managing a CI/CD pipeline and other requirements
  • Cost-effective environment and cost control – making recommendations for reserved instances (RI), savings plans (SI), and the use of Spot Instances as part of Yad2’s new Cloud-native architecture.
  • Security compliance – consulting on selection of third-party tools, including API audit logs, application centralized log management, application audit logs, Kubernetes security, infrastructure perimeter security and Infrastructure as Code (IaC).


The Results


“CloudZone’s approach delivered great value,” says Shlomi Otmazgin, CTO of Yad2.
“Collaborating with them on all aspects of the project allowed us to focus on our core business, knowing that we had a partner to support us throughout the transformation process.” 
The project went live in April 2020.